I Heart Bikes originally approached me to create a city map for their brand new bike rental company. That turned into a great client relationship that has lead to a variety of print and web materials, as well as yearly updates to both the map and the website.
The creation of the map was a unique challenge because of the size and space restriction, and the importance of clearly communicating the various routes. The end result was extremely well received, and sent new clients my way.
I worked closely with the client to create a fresh, fun, and unique design for the brochure, that still effectively communicated all of the information that was critical for potential customers. Additionally, I need to create custom icons for each of the sponsors, which you can see individually further below.
When it came time to create custom icons for each of the sponsors, the goal was to keep it fun, used the already established I Heart Bikes graphics and style, and incorporate a key element to reflect the sponsor. You can see them all below.....