When it came time that the client requested a website design, I tried to create a design that brought the style of the brochure to the web, but also used fresh elements and a fresh approach.  We see so many "boxes" on so many websites I thought it would be fresh to try using circles.  Not only did the website reflect the style of the brochure and map, it also further strengthened the overall brand.
 
You can see the website here: http://iheartbikeshfx.com
The "rentals" page of the I Heart Bikes website (http://iheartbikeshfx.com)
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